Best Match / Matchmaking

The Best Match solution is a great tool for matchmaking buyers with exhibitors and suppliers depending on their preferences. It's a solution that can be used for small and large events.

Setting meeting preferences

Similar to how the diary system works, Best Match enables your visitors and exhibitors or suppliers to select their one-to-one meeting preferences in advance. This is done by first ranking and then ordering the contacts they are in interested in meeting.

Event matchmaking platform
Diary and appointment management using EventReference

Creating appointments

Once this process is complete, EventReference uses a sophisticated algorithm to match the buyers with the exhibitors and suppliers in order of their ranked preference. Appointments are created, giving them a schedule to follow throughout the event. This can be buyer or supplier led, and participants can print off their own diaries, using diary printing stations at the event.

An example of how to use Best Match

Our American partners MPI, successfully used the Best Match feature to support a number of hosted buyer events across the USA. It worked so well, they implemented it again the following year.

MPI Hosted Buyer Program

"The RefTech matching portal has been a remarkable asset for our best match Hosted Buyer program. Not only is the customer service outstanding, but the intuitive design of the portal ensures a seamless experience for our attendees. The appointments generated through this best-matching platform have forged valuable connections and established lasting relationships, all while maximizing time. It's an essential tool for anyone looking to efficiently drive business success through hosted buyer appointments."

Allison B., Director of Exchange Programs
March 2025

Award-winning event registration solutions trusted by event organisers around the world.

With EventReference Project Managed Service you get access to many more online event registration features and functions.

As well as the Best Match function, you might also be interested in:

Diary System feature that allows registrants to book one to one appointments with exhibitors.
Approval Process for verification of registrants based on criteria.
Exhibitor Manual keeps your exhibitor information and documents in one place and helps keep them on track.
Event App to deliver your event information, realtime content updates and messages directly into the hands of your attendees.
Take a look at the most popular features managed by our expert project managed service.

Got a question or want to send us a brief for your event?

Call our expert team on +44 (0) 1827 61666 or send us a message

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Client testimonials

Ansar was so helpful and friendly not only with our team but with all the delegates too. A number of people commented on how nice and helpful he was.

BDNG (British Dermatological Nursing Group) - Annual Conference 2025

I just loved how quick the whole process was and how flexible the solution was to allow changes to badges, names, etc. Guests registering on the day really liked the process. Rachel Naylor was great in supporting me pre and post event. Stephen Griffiths on the day on site was wonderful.

Kelly Martin, Event Exchange - Optical Retail Professional Conference

Alex was great in the pre and post event organisation - really helpful!

Sara Thompson, Sedgwick - Client Reception 2025

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Case studies

Read how some of our customers are using RefTech for successful event registration, badging and attendee management.

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