Exhibitor Lead Management
The best tool to ensure the exhibition follow up is actually done
Exhibitor lead management
We all know how important it is to have a proper follow-up plan in place, and yet, exhibitors still find it hard to implement. LeadReference, the exhibitor lead management app, makes the difference. It's a powerful and secure lead management app for exhibitors to collect, manage and follow up their exhibition leads. This system goes much further than simply collecting the business card information offered in other systems. LeadReference works hand-in-hand with the registration data providing a real and tangible way for you to enable exhibitors to maximise their ROI from your event.
How it works
Once you have agreed that we can offer LeadReference to your exhibitors, we send them an email containing a link to order the App. They receive their own login details for the system, along with full instructions so they can get started. A user guide is available along with phone and email support. We provide the tools for you to actively promote LeadReference to your exhibitors and give you commission on the scanners hired by exhibitors.
Lead Qualification
Working smarter for exhibitors
Imagine having exhibitors with clear, SMART goals who can hit the ground running as soon as the show opens. Exhibitors who know in advance that they'll be talking to new and existing prospects and customers, and who understand that spotting the right badge-holders matters.
With LeadReference, they can immediately capture the details of all the visitors they talk to and potentially qualify them as a lead.
That's a much better way than collecting business cards!
Capture the data that matters
With speedy badge scan, exhibitors can capture everyone, no matter how pressed for time they are and follow-up with them, even as a general enquiry. Understanding that every visitor is different, exhibitors can preload LeadReference with questions that allow them to effectively qualify visitors. They might include questions covering topics such as product or service offering, areas of interest, buying cycle, decision-making criteria and more.
What's more, they can include a few valuable notes to ensure a personalised follow-up response is delivered. When the exhibitor uses the lead qualification feature, the information they add is included on the post-event reports.
That avoids the need for pens, notepads, clipboards and bad handwriting!
LeadReference App
The LeadReference App works on iOS and Android and can operate across multiple mobile devices. When there is a network connection, barcode scanning data is uploaded immediately. At other times, the App stores the data until it can be uploaded. Nothing is lost.
When the exhibitor uses the lead qualification feature, it operates in touchscreen mode, making the process fast and convenient.
Robust measurement
LeadReference cuts delays and timewasting because exhibitors can plan their follow up in advance and get to it 24 or 48 hours later, or sooner for urgent leads. The vital data is available immediately so the event debrief can happen as soon as the doors close. This data means the exhibitor can robustly measure financials, brand exposure and response to their seminars quickly and easily. After all, who wants to wait for 2 months to get the exhibiting team in a room to talk about gut feel?
Using the LeadReference lead capture app means exhibitors can evaluate the event and look for ways to improve or change their approach.
We make it easy for your exhibitors, and you
Data capture technology is as essential to successful exhibitors as water is to fish!
That's why we've made it a really simple process to getting LeadReference for your exhibitors.
- We provide the tools for you to actively promote LeadReference to your exhibitors.
- Exhibitors receive log in details, a user guide, and phone and email support.
- Exhibition organisers receive commission on scanners hired by exhibitors.
To start making a difference for your exhibitors call +44 (0) 1827 61666 or email.
Find out more about how LeadReference works for your exhibitors at the dedicated website, below:
Working with event organisers like you
We work with event organisers from all sectors and industries, on events of all shapes and sizes, including conferences, exhibitions, corporate meetings, and other types of events. Find out how we work with our clients.
